Product Marketing Manager- Banking Solutions & Customer Growth
$111,095–$130,700 year
On-siteChicago, Illinois, United States or Milwaukee, Wisconsin, United States
Job Summary
Develop and execute product marketing strategies that support business growth, customer engagement, and revenue objectives for banking products and capabilities. Define positioning, messaging, and value propositions tailored to customer segments and banker needs, translating complex product capabilities into clear sales narratives. Partner with Product Management to influence roadmaps based on customer insights, market trends, and stakeholder feedback. Leverage deep understanding of banking products, customer journeys, and financial services trends to identify growth opportunities, analyzing customer behavior and competitive intelligence to inform strategy. Advocate for customer and banker needs throughout the product lifecycle while partnering with senior leaders to build alignment across diverse stakeholder groups. Use data, market insights, and business performance metrics to support strategic decision-making, developing business cases and executive-level presentations to influence investment and prioritization decisions. Define and track key performance indicators related to product adoption, customer engagement, and revenue growth, continuously optimizing marketing strategies based on performance insights.
Required Qualifications
- Bachelor's degree, or equivalent work experience
- Eight to ten years of experience in project management activities
Desired Qualifications
- Bachelor's degree in Marketing, Business, Finance, Economics, or related field
- 8+ years of Product Marketing, Product Management, Strategy, or Financial Services experience
- Strong knowledge of small business banking, payments, lending, or digital banking solutions
- Strong analytical and strategic thinking skills with the ability to support data-driven decision-making
- Proven ability to manage and influence stakeholders across multiple functions and leadership levels
- Exceptional communication, storytelling, and presentation skills
- Experience translating customer and stakeholder needs into actionable product and marketing strategies
- MBA or advanced business degree
- Experience working directly with bankers, sales teams, or customer-facing organizations
- Experience in customer lifecycle management, engagement strategies, or growth marketing
- Knowledge of CRM, marketing automation, and customer analytics platforms
- Experience leading large-scale cross-functional initiatives in a regulated financial services environment
- Deep understanding of banking products, customer needs, and banker workflows
- Strong strategic decision-making and business acumen
- Ability to balance competing stakeholder requirements and drive alignment
- Customer-centric mindset with a focus on measurable business outcomes
- Strong executive presence and ability to influence without authority
- Proven track record of driving product adoption, customer growth, and commercialization success
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