Product Marketing Manager
On-siteTulsa, Oklahoma, United States
Job Summary
Product Marketing Manager responsible for defining and owning the market-facing strategy for assigned products. Translate product capabilities into compelling narratives that power acquisition, cross-sell, and seasonal initiatives, while ensuring organizational readiness at launch. Define product positioning and value propositions, shape differentiation using client and competitive insights, translate capabilities into compliant client-facing messaging, and collaborate to develop launch strategies and enablement assets (FAQs, talking points, messaging frameworks) to drive consistent adoption. Coordinate with pricing, disclosures, and training inputs to support launch readiness; maintain message integrity and coordinate approvals as products evolve. Strong written and verbal communication skills for executive and frontline audiences and cross-functional partnership across product, compliance, operations & sales.
Required Qualifications
- Bachelor’s degree
- 5+ years of experience in product marketing, product strategy, or related marketing roles
- prior experience within financial services, banking, or other regulated industries preferred
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