Product Marketing Manager
RemoteUnited States
Job Summary
Design and operationalize the customer onboarding journey, in-product education, and lifecycle communications to drive time-to-value and feature adoption. Partner with Customer Success and Sales to identify activation drop-off points and ship targeted programs, aiming to increase the 90-day customer activation rate by a measurable amount within six months. Own positioning, messaging, and narrative for Audiohook's platform while conducting ongoing customer, prospect, and competitive research to sharpen strategy. Lead go-to-market efforts for new product launches, including sales enablement assets like pitch decks, battle cards, and ROI calculators. Collaborate with Demand Gen on campaign messaging and Product on roadmap inputs.
Required Qualifications
- 4+ years of B2B product marketing experience
- Demonstrated experience owning post-close activation, onboarding, or lifecycle marketing — not just top-of-funnel launches
- Strong writing skills; able to turn complex technical capabilities into clear, compelling narratives for buyers and users
- Hands-on experience with product launches end-to-end: positioning, enablement, comms, and measurement
- Comfortable working directly with customers — interviews, advisory boards, win/loss research
Desired Qualifications
- Experience in adtech, martech, or SaaS
- Experience building reference programs or customer advocacy motions
- Experience in a startup or high-growth company
- Comfort using AI tools to research, draft, and iterate on messaging
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