Product Marketing Manager
On-siteSan Francisco, California, United States
Job Summary
Position as the founding Product Marketing Manager to define strategy and execution, acting as a bridge between Product, Marketing, and Sales. Dive into sales and customer calls to learn customer challenges, then own the design, messaging, and creation of sales decks, one-pagers, and case studies. Conduct internal and external research to map the competitive landscape, then translate product roadmaps and new feature functionality into value propositions for the sales motion and collateral. Coordinate GTM campaigns across owned channels, evolve value props against competitors, and conduct win/loss analysis to refine positioning. Report learnings and successes across product, sales, and customer success. This role reports directly to the Head of Marketing and works closely with design, product, and sales teams to influence feature launches and sales motions.
Required Qualifications
- 2+ years of experience working in a similar industry (fin-tech, health-tech, etc.)
- You move fast
- You get things done without waiting for someone to hand you a perfect process
- You get that messaging shapes how people perceive a company
- You know the difference between brand awareness and brand perception
- You have an eye for design
- You can dive into data
- You care deeply about your customers and their problems
- You want to deeply understand, relate to, and connect with our customer base
- You're down to hop on calls with them directly
- You have a track record of owning a function and delivering measurable results
- You'd rather work through problems live with your team than grind away on your own
- All roles at Ascend are 5 days a week onsite at our beautiful office in SoMa!
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