Product Marketing Manager
On-site · Menomonee Falls, Wisconsin, United States
Job Summary
Product Marketing Manager responsible for leading product marketing efforts, go-to-market and sustainment strategies to drive awareness, demand, and adoption of Alto-Shaam products and system solutions. Partners across the business to develop tools, training content, marketing strategies and campaigns that empower sales teams and channel partners. Manage go-to-market plans for new product launches, develop product line strategies to drive profitable growth, and collaborate with product management, NPD, culinary, global sales and marketing teams. Own branding and messaging, coordinate with external attorneys on global trademark strategy, and develop campaigns across digital, website, SEO, PPC, email, tradeshow and content marketing. Engage in customer visits and events, leverage CRM and marketing automation data, and provide high-quality tools and materials to sales. Requires a Bachelor's degree and 7+ years in product marketing management, with strong leadership, communication, and analytical skills.
Required Qualifications
- Bachelor's degree in marketing, business or similar required
- 7+ years of product marketing management experience
- Strong leadership and talent development skills
- Outstanding written and verbal communication skills, including copywriting
- Outstanding project management and prioritization skills
- Strong analytical skills
- Significant product marketing and development experience
- Deep understanding of market trends and product lifecycles
- Firm grasp of ways to develop strategic product marketing campaigns
- High degree of empathy for others’ perspectives and circumstances
- Sharp negotiation tactics
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.