Product Marketing Manager
RemoteUnited States
Job Summary
Lead product launch strategies by conducting thorough market analysis, identifying target customer segments, and developing comprehensive positioning and messaging frameworks. Own the competitive intelligence program while generating campaign ideas based on customer needs and feature capabilities. Develop deep understanding of customer pain points through prospect call reviews, win/loss interviews, and direct customer interactions to inform product positioning. Create sales enablement materials including training, battle cards, and competitive analysis to drive customer engagement. Establish and track key performance metrics, providing regular reports and data-driven recommendations to executive leadership on marketing effectiveness and market dynamics.
Required Qualifications
- 4 years of product marketing experience
- product marketing experience, preferably in B2B SaaS
- Proven track record of successful product launches and go-to-market strategies
- Experience in developing and executing comprehensive marketing campaigns
- Strong background in sales enablement and customer success support
- Excellence in written and verbal communication
- Demonstrated ability to analyze data and derive actionable insights
Desired Qualifications
- Experience in workforce analytics, productivity software, or related industries
- Experience with product marketing in high-growth SaaS companies
- Understanding of workforce productivity trends and digital transformation
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