Product Marketing Manager
$120,000–$150,000 year
On-site · Atlanta, Georgia, United States
Job Summary
Lead development and execution of comprehensive go-to-market strategies for a SaaS platform, driving product launches, positioning, and messaging. Conduct market research, competitive analysis, and customer insights to define target segments and product-market fit. Collaborate with product and sales teams to align capabilities with market needs. Partner with marketing for integrated campaigns and sales enablement materials. Build structured customer feedback loops and track product marketing performance metrics. Represent the company externally as a product marketing leader.
Required Qualifications
- 10+ years of experience in B2B product marketing, in SaaS, ideally in supply chain technology, or enterprise software.
Desired Qualifications
- Proven ability to define ICP, positioning, and leading go-to-market strategies and product launches.
- Strong background in market research, competitive analysis, and product-market fit discovery.
- Familiarity with pricing and packaging strategies and experience providing recommendations to optimize revenue and competitiveness.
- Demonstrated success in building sales enablement programs, creating impactful product marketing assets, and supporting demand generation campaigns.
- Strong written and verbal communication skills, with the ability to distill complex topics into compelling narratives.
- Comfort operating in a growth-stage environment where you wear multiple hats.
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