Product Marketing Management - Arthroplasty
On-siteNaples, Florida, United States
Job Summary
Product Marketing Manager (Arthroplasty) with responsibility for downstream marketing across Arthrex’s Arthroplasty portfolio. Lead promotional planning and execution, set priorities with product management, develop comprehensive marketing plans (targeting, value proposition, messaging, market and competitive analysis, trade show strategy, sales tools, digital and web strategy, and product-category revenue walks). Develop promotional launches including messaging, visual/media assets, collateral, white papers, and trade show initiatives; present plans to leadership; collaborate with MarComm and Sales Leadership to align priorities and resources; coordinate with HCP consultants to craft promotional ideas and educational presentations; conduct surgeon and rep input to refine messaging; travel up to 25% for training, meetings, and trade shows; role is in-office in Naples, FL. Education: Bachelor’s degree required (preferably in business, engineering or clinical); Master’s preferred. Experience: 5+ years in medical device development/product management/engineering/sales/marketing/clinical, or equivalent Arthrex roles; Associate Product Marketing Manager path requires 1 year of related experience or a Master’s degree. Skills include strategic marketing, campaign development, excellent communication/public speaking, cross-functional coordination, and ability to work with cadavers in a lab setting.
Required Qualifications
- Bachelor’s degree required; preferably in business, engineering or clinical
- Master’s degree preferred
- Product Marketing Manager level requires 5 or more years’ experience in medical device development and/or product management and/or engineering and/or sales and/or marketing and/or clinical experience OR two years as an Arthrex Associate Product Marketing Manager OR two years as a sales representative at an Arthrex Agency required
- Associate Product Marketing Manager requires 1 year of medical device sales and/or marketing and/or product management and/or engineering and/or clinical experience OR a Master’s degree is required
- Orthopedic experience preferred
- Understanding of all functions involved in development, production, and marketing of product is preferred
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