Product Marketing Leader
$180,000–$200,000 year
Remote
Job Summary
Own market strategy and go-to-market direction by gathering intelligence from customers, competitors, and industry trends to define where Lumana should focus its efforts. Develop differentiated positioning and messaging that translates complex technical capabilities into compelling narratives for decision-makers across education, government, healthcare, and retail. Lead product launches by partnering with Product, Engineering, Sales, and Customer Success to execute launch plans and drive measurable business outcomes. Enable sales and channel teams with battlecards, pitch decks, and objection handling resources to accelerate pipeline and improve win rates. Shape content and thought leadership including case studies, videos, and executive narratives to position Lumana as an industry leader in AI-powered video intelligence. Serve as the voice of the customer by synthesizing feedback and insights to influence messaging, GTM strategy, and roadmap decisions.
Required Qualifications
- 5+ years of experience in B2B SaaS Product Marketing
- Proven track record of shaping go-to-market strategy that drove measurable business outcomes
- Experience building or scaling Product Marketing within a Series A–C startup
- Demonstrated ability to read market signals, customer insights, competitive dynamics, and business data to make strategic decisions with incomplete information
- Strong understanding of complex technical products, preferably within AI, computer vision, physical security, infrastructure, or enterprise software
- Proven success partnering closely with Product, Sales, Marketing, Customer Success, and executive leadership to align priorities, influence roadmap direction, and execute successful go-to-market initiatives
- Exceptional storytelling, writing, presentation, and messaging skills
- Ability to translate technical capabilities into compelling customer value
- Highly analytical with a strong grasp of business metrics and a bias toward action
- Comfortable building from first principles, operating with limited structure, and taking ownership from initial market insight through execution
- Strong executive presence with the ability to influence cross-functional teams and drive alignment through credibility rather than authority
Desired Qualifications
- Experience in AI, computer vision, video security, cybersecurity, infrastructure, or adjacent enterprise technologies
- Experience creating or defining new product categories or repositioning innovative products within competitive or legacy markets
- Familiarity with regulated industries such as government, education, healthcare, or other compliance-driven environments
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