Product Marketing Lead
RemoteUnited States or Ireland
Job Summary
Own Pulsate's market positioning and messaging across the website, sales materials, and campaigns. Lead go-to-market strategy for new products and features, starting with behavior-driven journeys, through launch, enablement, and demand generation. Build a proof engine by turning customer outcomes into quantified stories and a strong reference program. Partner with major digital banking platforms on joint marketing to build pipeline through our ecosystem. Run the demand engine to improve conversion efficiency with clear measurement and reporting. Craft messaging that resonates with C-suite leaders at credit unions and community banks. Lead and grow a small team and specialist partners using modern tools, including AI. Report to the CEO in a remote-first environment across Ireland and the US.
Required Qualifications
- Substantial experience in B2B SaaS product marketing
- Experience owning positioning
- Experience leading a product launch end to end
- A track record of a launch or repositioning led with results delivered
- Comfort as a hands-on leader in a lean team
- Fluency with modern marketing and AI tools
- Good judgement about where tools help
- Startup or scale-up experience
- Comfort with ambiguity and limited resources
- Experience building things from the ground up
- Desire to own and build a function rather than step into a purely individual-contributor role
Desired Qualifications
- Experience in fintech or banking technology
- Understanding of how financial institutions buy
- Experience marketing to credit unions or banks
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