Product Marketing Lead
On-sitePlano, Texas, United States
Job Summary
Own product marketing strategy and execution across our full ecosystem of trading platforms and prop firm programs. Partner directly with Product leadership to build real launch plans, translating technical decisions into messaging traders understand and care about. Drive go-to-market positioning, messaging, and cross-functional coordination with Marketing, Content, and Sales/BD to ensure new features and product lines launch effectively. Develop sales and partnership enablement materials so BD and account teams can speak fluently about the product while tracking launch performance to sharpen future efforts. Stay tuned to competitor positioning to maintain market relevance.
Required Qualifications
- A track record of product marketing in fintech, trading, or a similarly technical/regulated space
- Strong ability to translate complex, technical product mechanics into clear, compelling messaging
- Comfort partnering closely with Product and Engineering, not just Marketing
- Genuine interest in trading, markets, or prop firm culture
- Sharp instincts for what makes a launch land versus fall flat
- Comfort with ambiguity and shifting priorities across a small, fast-scaling company
- A thrive-in-chaos mindset: you're energized by a small, fast-paced team where the best idea wins, not the loudest title
- Applicants must be authorized to work in the applicable country without employer sponsorship
Desired Qualifications
- Experience marketing a trading platform or prop firm product specifically
- Familiarity with futures trading platform integrations
- Experience building sales/BD enablement materials, not just customer-facing content
- A track record of launches that measurably moved adoption or revenue
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