Product Marketing Lead
Hybrid · Copenhagen, Capital Region, Denmark
Job Summary
Lead product marketing to own positioning, category strategy, and the proof layer for GetWhy. Own messaging against competitors, build case studies with business outcomes, ROI calculators, and sales collateral (battle cards, pitch decks, customer references). Collaborate with Demand Generation to develop account-specific content and landing pages; mine sales call data to tailor language for large enterprise accounts; shape the product narrative to drive expansion revenue. Work directly with the SVP of Marketing to scale growth, ensure buyers see clear differentiation before meetings, and enable the sales team with materials that close deals. The role involves writing and shaping go-to-market narratives, developing high-impact content, and aligning marketing with revenue objectives in an international, fast-growing scale-up environment (Nordhavn, Copenhagen). The position is full-time with an immediate start and requires experience building from scratch in a Series A context.
Required Qualifications
- 7+ years in B2B SaaS product marketing
- Proven track record building positioning, competitive, and proof layers from scratch
- Experience working closely with sales and treating product marketing as a revenue function
- Strong writing ability to distill complex products into concise narratives
- Experience collaborating with senior founders and CMOs on category-defining content
- Comfort with working in a Series A pace and producing assets used by sales
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