Product Marketing Lead – Engineering Simulation
RemoteUnited States
Job Summary
Develop differentiated product positioning, messaging, and value propositions for engineering simulation solutions across various industries. Create technical and commercial content including product briefs, blog posts, case studies, and competitive battlecards while conducting market analysis to identify opportunities and trends. Lead go-to-market planning for new product launches, execute email campaigns, and partner with events teams to run prospective and customer marketing initiatives. Build sales enablement libraries and deliver presentation decks for customer engagements, representing the company at conferences and industry events. Gather customer feedback to inform roadmaps and develop buyer personas to guide marketing programs.
Required Qualifications
- Bachelor's degree in Engineering
- 5+ years of experience in product marketing, technical marketing, or a related role within engineering software, simulation, or process industries
- Comfortable moving fluidly between strategic and executional work, with a 'whatever needs to be done' approach to contributing on a small team
- Demonstrated ability to translate technical product capabilities into clear, customer-focused messaging
- Must be able to translate complex engineering and product data and information into business value
- Strong analytical skills with experience conducting competitive and market analysis
- Excellent written, visual, and verbal communication skills
- Comfortable presenting complex information to technical and business audiences
- Proven ability to manage multiple projects with limited supervision, while meeting deadlines and delivering results
Desired Qualifications
- Chemical Engineering
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