Product Marketing Lead
$163,200–$244,800 year
On-siteNew York, United States
Job Summary
Lead audience definition, value proposition, and positioning for priority products/features while aligning cross-functional partners on target audiences and market wins. Own the go-to-market strategy and launch plan for high-impact bets by coordinating in-app moments and external channels to drive awareness and adoption. Gather consumer and market insights to inform product decisions, then translate strategy into clear requirements, milestones, and success metrics through effective rituals and tight documentation. Partner with Product to sequence experiments and announcements, using early signals to shape story, targeting, and channel mix before, during, and after launch. Drive cross-functional alignment across Product, Brand, Performance, Comms, and Business Development for launch readiness and on-time delivery. Measure impact against adoption, conversion, and awareness goals, synthesizing learnings with Analytics to recommend iterations for post-launch performance improvement.
Required Qualifications
- Experience in product marketing, product strategy or equivalent go-to-market roles in consumer tech, gaming, or subscription products, owning positioning and launches end-to-end with demonstrable business impact
- Proven ability to turn strategy into execution: building plans, timelines, and cross-functional workflows; identifying risks early and driving mitigation to protect delivery
- Excellent communication and facilitation skills with senior and cross-functional stakeholders; you drive decisions, clarify trade-offs, and keep teams aligned in fast-moving environments
- Data-informed mindset and comfort with experimentation; you define success metrics and use market and performance signals to refine strategy after launch
- Hands-on experience collaborating with Brand, key Marketing Channels, Comms, and Product to deliver integrated launches
- Comfort operating with ambiguity; you bring structure and focus without dulling speed or creativity
Desired Qualifications
- Experience leading GTM for new products or categories and finding product-market fit in new segments or markets
- Track record partnering on creator/community or strategic co-marketing programs to accelerate adoption
- Experience coordinating multi-market launches and localization workflows with regional partners
- Familiarity with in-app product marketing surfaces and announcement systems, and how to sequence them with external channels
- Background in a consumer subscription, gaming, or edtech company
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