Product Marketing Lead
HybridLeiden, South Holland, The Netherlands
Job Summary
Own and evolve ChannelEngine's positioning, messaging, and value propositions across products, industries, and use cases. Lead go-to-market strategies for new products, features, and strategic initiatives, including launch planning, enablement, and adoption. Transform technical capabilities into clear, compelling stories for business and technical audiences by synthesizing customer, market, and competitor insights into recommendations for product strategy and business priorities. Build scalable Product Marketing frameworks and workflows, leveraging AI and automation to improve quality, speed, and consistency. Partner with Enablement, Product, Sales, and Customer Success to create narratives and align on shared priorities. Collaborate with the recruitment team for screening and video interviews, with the COO meeting as the final step in a process taking approximately four weeks.
Required Qualifications
- 5+ years of Product Marketing experience in B2B software or SaaS
- proven track record of launching products and features and demonstrating their business impact
- Deep expertise in positioning, messaging, value propositions, and go-to-market strategy
- writing and storytelling skills to make technical products clear, relevant, and differentiated for any audience
- A strategic thinker who is equally hands-on, able to lead cross-functional projects from strategy through to execution and link every initiative to customer value, growth, and company goals
- A confident presenter and skilled stakeholder manager, with the credibility to align different teams and senior leaders around a shared direction
- Proficiency in using AI and automation to scale Product Marketing work
- building reusable messaging frameworks, research workflows, and systems that raise quality, consistency, and speed
- Excellent written and verbal communication in English
- Currently residing within commuting distance of Leiden
Desired Qualifications
- Familiarity with e-commerce / online marketplaces
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