Product Marketing & GTM Lead
RemotePakistan
PakistanRemoteFull TimeSenior LevelStartup
Full TimeSenior LevelStartup
Job Summary
Own the end-to-end GTM strategy and hands-on execution for launching two upcoming SaaS products from concept to scalable growth. Build initial user bases by recruiting beta users via LinkedIn, cold email, and founder networks, then write copy for landing pages, launch campaigns, and onboarding flows. Conduct outbound outreach, test acquisition channels, and analyze performance data to refine positioning and messaging. Document launch learnings into repeatable GTM playbooks and systems to accelerate the second product launch. Lead the first GTM hire with full autonomy to drive product adoption and early traction.
Required Qualifications
- 4–8 years of experience across one or more of: Go-to-Market Strategy, Product Marketing, Growth Marketing, Demand Generation, Product Launches
- Proven experience launching at least one B2B SaaS product from concept to market
- Experience working in an early-stage startup environment
- Experience as an early team member (employee #1–5 preferred)
- Strong hands-on execution across: SaaS product launches, Growth campaigns, Product positioning, Copywriting, Outbound outreach, Demand generation, Beta user acquisition, Customer onboarding
- Experience building scalable GTM playbooks and launch systems
- Strong project management and prioritization skills
- Ability to manage multiple workstreams simultaneously
- Excellent written and verbal English communication
- Strong analytical and experimentation mindset
- Thrive in zero-to-one startup environments
- Can operate effectively with ambiguity and limited structure
- Think strategically but are equally comfortable executing the work yourself
- Have personally helped take a SaaS product to market
- Understand how positioning, acquisition, onboarding, and retention connect
- Can write compelling marketing and product copy
- Are comfortable talking directly with prospective users
- Move quickly, test ideas, learn from data, and iterate
- Are naturally proactive, resourceful, and ownership-driven
- Prefer building systems rather than waiting for established processes
Desired Qualifications
- Experience with venture-backed or high-growth startups
- Product-Led Growth (PLG) experience
- Experience working directly with founders or executive teams
- Experience with: Lifecycle marketing, Community-led growth, SaaS growth loops, User onboarding
- Familiarity with: HubSpot, Apollo, Webflow, Notion, Google Analytics 4 (GA4), Mixpanel
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.