Product Marketing & GTM Lead

Go-to-Market (GTM) Lead to own the end-to-end launch strategy for two B2B SaaS products in a fast-moving startup. Drive product launches, beta user acquisition, positioning and messaging, demand generation, and outreach campaigns; build launch playbooks and systems; execute hands-on rather than delegate; collaborate with leadership; shape multiple product launches with ownership and strategic yet tactical execution. Typical day involves refining positioning, running beta outreach, creating landing pages and onboarding sequences, coordinating with stakeholders, and documenting GTM learnings to scale future launches. Strong fit for someone who thrives in ambiguity, loves building from zero, and has launched SaaS products before; opportunity for growth into Head of Growth or GTM leadership roles.