Product Marketing, Enablement
$175,000–$240,000 year
On-siteSan Francisco, California, United States
Job Summary
Own the narrative sellers deliver, including decks, demo storylines, and technical proof, ensuring pitch consistency across the team. Build battlecards and competitive teardowns to handle objections from engineers, keeping them current within days of landscape shifts. Design onboarding curricula and certification programs that reduce new AE ramp time from months to weeks. Own the field-side launch enablement and operate AI-powered workflows using call recordings to automate content updates. Serve as the bridge between sales and product, listening to calls and spending time with customers to ensure material adoption.
Required Qualifications
- 4+ years in product marketing, sales enablement, or a hybrid of the two at a B2B technology company selling to technical buyers
- Deep craft evidence: a pitch, deck, or battlecard set you personally built that sellers adopted, and the story of how you got them to adopt it
- Credibility with a developer audience. You do not need to write production code, but you need to hold your own on APIs, retrieval, and agent architectures, and sellers need to trust your technical understanding
- Experience building competitive positioning from real win/loss data rather than feature grids
- A track record running onboarding or certification for a sales team, with evidence it changed ramp time
- Excellent writing and live presentation skills
- A proven AI builder mindset: you've shipped automations using LLMs and workflow tools, not just used ChatGPT
- This role is based in-person at our San Francisco HQ
Desired Qualifications
- Background as a sales engineer, solutions architect, or engineer before moving into marketing
- Experience at a developer-first, API-first, or PLG company
- Fluency with call-recording and revenue intelligence tooling
- Experience enabling a technical sales motion with proof-of-concept or eval-driven cycles
- Familiarity with the AI infrastructure landscape and how technical buyers evaluate it
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.