Product Marketing Director - Platform and Partner Ecosystem
$156,000–$264,000 year
RemoteUnited States
Job Summary
Own product marketing for the Athena Connect interoperability suite by crafting cohesive messaging for providers, payers, and ecosystem partners. Curate partner ecosystem positioning and lead high-impact product and partnership launches, guiding matrixed teams through commercial enablement. Conduct competitive analysis to inform differentiation strategies and equip sales teams with the content needed to drive growth. Act as a liaison between product, marketing, sales, and service delivery teams to ensure alignment across the healthcare ecosystem. This role supports scalable growth within athenahealth's multi-tier partnership program, reporting to the VP of Portfolio Marketing.
Required Qualifications
- Bachelor's Degree
- 10+ years of professional experience marketing within the healthcare IT / EHR industry
- 5+ years of experience in product marketing, managing product launches, and developing messaging and enablement programs
- Strong familiarity with healthcare interoperability standards and frameworks (e.g., HL7/FHIR, USCDI, EDI)
- Working understanding of the broader interoperability landscape
- Strong strategic thinking and analytical skills
- Excellent communication and collaboration skills
- Strong leadership skills, with comfort leading across both direct and matrix teams
Desired Qualifications
- Degree in business, marketing, or communications
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