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PerkPosted 3 weeks ago

Product Marketing Director

$190,500–$240,000 year

HybridBoston, Massachusetts, United States

Full TimeSenior LevelLarge

Job Summary

Own the platform narrative by defining core messaging architecture and positioning the T&S platform against competitors to shift market perception. Drive end-to-end go-to-market strategy for new products and major launches, ensuring commercial momentum and predictable adoption. Build a best-in-class intelligence function through competitive analysis, win/loss studies, and customer research to inform revenue wins. Partner with Revenue leadership to improve win rates, platform attach, and sales confidence by refining the differentiated story for CFO-level buyers. Lead and develop the PMM team, establishing operating rhythms and quality standards to scale the function as a trusted strategic partner. Operate using AI-first tools for faster research, stronger analysis, and higher-quality outputs while influencing product and revenue decisions.

Required Qualifications

  • Senior leadership role for someone who has built and led product marketing in high-growth B2B SaaS
  • Has owned GTM for complex software products
  • Has a track record of turning product investment into commercial outcomes
  • You understand the finance buyer
  • You know how to build positioning that holds up under competitive pressure
  • You've done this long enough to have a genuine point of view on what good looks like
  • You're an exceptional storyteller who can take a technically complex platform and make the value clear and compelling for a CFO-level buyer
  • You're comfortable operating at executive level across Product, Revenue, and Marketing
  • You'll lead the PMM team, setting the standard for the function, developing your team, and doing meaningful work yourself
  • You've spent meaningful time in B2B SaaS
  • You have a track record of building positioning that earns internal trust and wins externally
  • You know how to build a differentiated position
  • You understand the strategic choices that determine where a product competes and why it wins
  • You can distill a technically complex platform into a story that lands clearly with a senior finance buyer
  • You thrive on understanding the buyer, the market, and the competitive picture inside out
  • You get into the detail because you want to, and you want to be the person in the room who knows this space better than anyone
  • You think commercially and use data to make decisions
  • You've built repeatable operating models
  • You're as comfortable challenging a product roadmap priority as writing the launch brief
  • You're highly influential and a strong communicator
  • You bring people with you across Product, Revenue, and Marketing
  • You take communication seriously, owning the process end to end from how a message is crafted to how it lands across the organisation
  • You're an AI-first operator
  • You use AI to change how the work gets done: faster research, stronger competitive analysis, higher-quality outputs
  • This isn't optional - we're an AI-first company and we expect our leaders to lead that way
  • We'll ask about how you use AI in your interviews
  • This role requires you to be based within commuting distance of our hubs
  • English is the official language at the office
  • Please submit your resume in English if you choose to apply
  • Do not forget to submit an updated portfolio and/or resume

Desired Qualifications

  • You understand the finance buyer
  • You know how to build positioning that holds up under competitive pressure
  • You've done this long enough to have a genuine point of view on what good looks like
  • You're an exceptional storyteller who can take a technically complex platform and make the value clear and compelling for a CFO-level buyer
  • You're comfortable operating at executive level across Product, Revenue, and Marketing
  • You'll lead the PMM team, setting the standard for the function, developing your team, and doing meaningful work yourself
  • You've spent meaningful time in B2B SaaS
  • You have a track record of building positioning that earns internal trust and wins externally
  • You know how to build a differentiated position
  • You understand the strategic choices that determine where a product competes and why it wins
  • You can distill a technically complex platform into a story that lands clearly with a senior finance buyer
  • You thrive on understanding the buyer, the market, and the competitive picture inside out
  • You get into the detail because you want to, and you want to be the person in the room who knows this space better than anyone
  • You think commercially and use data to make decisions
  • You've built repeatable operating models
  • You're as comfortable challenging a product roadmap priority as writing the launch brief
  • You're highly influential and a strong communicator
  • You bring people with you across Product, Revenue, and Marketing
  • You take communication seriously, owning the process end to end from how a message is crafted to how it lands across the organisation
  • You're an AI-first operator
  • You use AI to change how the work gets done: faster research, stronger competitive analysis, higher-quality outputs
  • This isn't optional - we're an AI-first company and we expect our leaders to lead that way
  • We'll ask about how you use AI in your interviews
  • This role requires you to be based within commuting distance of our hubs
  • English is the official language at the office
  • Please submit your resume in English if you choose to apply
  • Do not forget to submit an updated portfolio and/or resume

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