Product Marketing Director
$190,500–$240,000 year
HybridBoston, Massachusetts, United States
Job Summary
Own the platform narrative by defining core messaging architecture and positioning the T&S platform against competitors to shift market perception. Drive end-to-end go-to-market strategy for new products and major launches, ensuring commercial momentum and predictable adoption. Build a best-in-class intelligence function through competitive analysis, win/loss studies, and customer research to inform revenue wins. Partner with Revenue leadership to improve win rates, platform attach, and sales confidence by refining the differentiated story for CFO-level buyers. Lead and develop the PMM team, establishing operating rhythms and quality standards to scale the function as a trusted strategic partner. Operate using AI-first tools for faster research, stronger analysis, and higher-quality outputs while influencing product and revenue decisions.
Required Qualifications
- Senior leadership role for someone who has built and led product marketing in high-growth B2B SaaS
- Has owned GTM for complex software products
- Has a track record of turning product investment into commercial outcomes
- You understand the finance buyer
- You know how to build positioning that holds up under competitive pressure
- You've done this long enough to have a genuine point of view on what good looks like
- You're an exceptional storyteller who can take a technically complex platform and make the value clear and compelling for a CFO-level buyer
- You're comfortable operating at executive level across Product, Revenue, and Marketing
- You'll lead the PMM team, setting the standard for the function, developing your team, and doing meaningful work yourself
- You've spent meaningful time in B2B SaaS
- You have a track record of building positioning that earns internal trust and wins externally
- You know how to build a differentiated position
- You understand the strategic choices that determine where a product competes and why it wins
- You can distill a technically complex platform into a story that lands clearly with a senior finance buyer
- You thrive on understanding the buyer, the market, and the competitive picture inside out
- You get into the detail because you want to, and you want to be the person in the room who knows this space better than anyone
- You think commercially and use data to make decisions
- You've built repeatable operating models
- You're as comfortable challenging a product roadmap priority as writing the launch brief
- You're highly influential and a strong communicator
- You bring people with you across Product, Revenue, and Marketing
- You take communication seriously, owning the process end to end from how a message is crafted to how it lands across the organisation
- You're an AI-first operator
- You use AI to change how the work gets done: faster research, stronger competitive analysis, higher-quality outputs
- This isn't optional - we're an AI-first company and we expect our leaders to lead that way
- We'll ask about how you use AI in your interviews
- This role requires you to be based within commuting distance of our hubs
- English is the official language at the office
- Please submit your resume in English if you choose to apply
- Do not forget to submit an updated portfolio and/or resume
Desired Qualifications
- You understand the finance buyer
- You know how to build positioning that holds up under competitive pressure
- You've done this long enough to have a genuine point of view on what good looks like
- You're an exceptional storyteller who can take a technically complex platform and make the value clear and compelling for a CFO-level buyer
- You're comfortable operating at executive level across Product, Revenue, and Marketing
- You'll lead the PMM team, setting the standard for the function, developing your team, and doing meaningful work yourself
- You've spent meaningful time in B2B SaaS
- You have a track record of building positioning that earns internal trust and wins externally
- You know how to build a differentiated position
- You understand the strategic choices that determine where a product competes and why it wins
- You can distill a technically complex platform into a story that lands clearly with a senior finance buyer
- You thrive on understanding the buyer, the market, and the competitive picture inside out
- You get into the detail because you want to, and you want to be the person in the room who knows this space better than anyone
- You think commercially and use data to make decisions
- You've built repeatable operating models
- You're as comfortable challenging a product roadmap priority as writing the launch brief
- You're highly influential and a strong communicator
- You bring people with you across Product, Revenue, and Marketing
- You take communication seriously, owning the process end to end from how a message is crafted to how it lands across the organisation
- You're an AI-first operator
- You use AI to change how the work gets done: faster research, stronger competitive analysis, higher-quality outputs
- This isn't optional - we're an AI-first company and we expect our leaders to lead that way
- We'll ask about how you use AI in your interviews
- This role requires you to be based within commuting distance of our hubs
- English is the official language at the office
- Please submit your resume in English if you choose to apply
- Do not forget to submit an updated portfolio and/or resume
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