Product Marketing Director, Global / International Equity Lead
On-siteLondon, England, United Kingdom or Milan, Lombardy, Italy
Job Summary
Lead product marketing direction and prioritization for Global / International Equity, shaping strategy, positioning, and go-to-market alignment with enterprise priorities. Serve as a key coordination lead for asset class campaigns and content requests, partnering with Investments, Product, and Distribution teams to align messaging and commercial opportunities. Develop differentiated value propositions and translate market dynamics into strategic focus areas, ensuring consistent client-centric outcomes across all channels. Maintain deep understanding of client needs and investment trends to inform marketing priorities and performance goals. Report on campaign effectiveness and business outcomes to refine strategies. This senior individual contributor role influences stakeholders across a matrixed organization without direct people management responsibility.
Required Qualifications
- Bachelor's degree or equivalent combination of education and relevant experience
- 10+ years of relevant experience in product marketing, investment marketing, asset management, product strategy, investment communications, or a related field
- Deep understanding of investment products, asset classes, capital markets, and institutional/intermediary client segments
- Demonstrated success developing positioning, messaging, and go-to-market strategies for complex investment capabilities
- Strong executive communication, stakeholder management, and cross-functional leadership skills
- Proven ability to synthesize complex information into clear, actionable marketing recommendations
- Experience leading integrated campaigns in matrixed organizations
- Strong commercial acumen and understanding of business strategy, competitive dynamics, and client engagement
Desired Qualifications
- Advanced degree and/or CFA designation
- Experience working directly with investment professionals, portfolio managers, or product management teams
- Experience leading enterprise or global marketing initiatives across multiple regions and client segments
- Familiarity with agile prioritization, integrated campaign planning, and content governance models
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