Product Marketing Director - EZRA
HybridLondon, England, United Kingdom
Job Summary
Build EZRA's product marketing function from the ground up, defining the operating model, establishing processes, and creating foundational frameworks for the business. Own product positioning and architecture by developing a coherent hierarchy, naming principles, and audience segments across the full portfolio. Lead go-to-market strategy for new products by authoring launch briefs, defining ICPs, and coordinating cross-functional readiness. Create and maintain a full sales enablement suite including pitch narratives, talk tracks, and battlecards. Define and govern the AI narrative to articulate commercial value while protecting premium positioning. Establish the operating model between global and regional GTM teams, ensuring narrative consistency with local adaptation. Hire and develop a Product Marketing Manager to support function delivery and own commercial accountability for revenue contribution. Track sales metrics such as pipeline influence and win rates to sharpen the work.
Required Qualifications
- 8–12+ years in product marketing
- significant experience in enterprise B2B SaaS or platform businesses
- Demonstrated ability to build a product marketing function – or a meaningful sub-function – from the ground up
- Deep experience across the full PMM remit: product positioning, launch execution, sales enablement, competitive messaging and narrative development
- Track record of working directly with Product, Sales and senior leadership to influence strategy and earn trust through the quality of your work
- Strong writing and synthesis ability
- Experience managing the complexity of a multi-product or portfolio environment
- Comfort operating in ambiguity and building structured process where little existed before
- Product Marketing Alliance certification, Reforge, Pragmatic Institute or equivalent formal PMM training
Desired Qualifications
- Ideally: experience in HR tech, L&D, talent, coaching or an adjacent enterprise people platform
- Ideally: exposure to AI-enabled product GTM or helping a business shift from product-led to enterprise platform narrative
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