Product Marketing Director - EZRA
HybridLondon, England, United Kingdom
Job Summary
Build EZRA's product marketing function from the ground up, defining the operating model and establishing foundational frameworks to scale. Own product positioning and architecture across the full portfolio, developing coherent hierarchies, naming principles, and audience segments. Lead go-to-market strategy for new products, authoring launch briefs and coordinating cross-functional readiness with Product and Sales. Create a comprehensive sales enablement suite including pitch narratives, battlecards, and demo storylines for field teams. Define and govern the AI narrative to articulate commercial value while protecting premium positioning. Establish the operating model between global and regional GTM teams to ensure narrative consistency. Hire and develop a Product Marketing Manager to support delivery and grow the team. Own commercial accountability for revenue contribution and track sales metrics like pipeline influence and win rates. Report directly to the SVP of Brand, Creative and Product Marketing in a hybrid London role.
Required Qualifications
- 8–12+ years in product marketing
- significant experience in enterprise B2B SaaS or platform businesses
- Demonstrated ability to build a product marketing function – or a meaningful sub-function – from the ground up
- Deep experience across the full PMM remit: product positioning, launch execution, sales enablement, competitive messaging and narrative development
- Track record of working directly with Product, Sales and senior leadership to influence strategy and earn trust through the quality of your work
- Strong writing and synthesis ability
- Experience managing the complexity of a multi-product or portfolio environment
- Comfort operating in ambiguity and building structured process where little existed before
- Product Marketing Alliance certification, Reforge, Pragmatic Institute or equivalent formal PMM training
Desired Qualifications
- Ideally: experience in HR tech, L&D, talent, coaching or an adjacent enterprise people platform
- Ideally: exposure to AI-enabled product GTM or helping a business shift from product-led to enterprise platform narrative
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.