Product Marketing Director
$170,000–$215,000 year
On-siteSan Francisco, California, United States
Job Summary
Own positioning and messaging for Otter's product suite, ensuring consistency across markets and stakeholder touchpoints. Lead go-to-market strategy from planning through launch and post-launch growth, driving adoption, revenue, and retention targets. Build and manage a high-performing PMM team while partnering cross-functionally with Product, Sales, and Customer Success to execute shared objectives. Develop buyer personas, run segmentation and user research, and create sales enablement materials that translate complex features into operator stories. Establish measurement frameworks to validate GTM decisions and own competitive intelligence for restaurant tech.
Required Qualifications
- 9+ years in product marketing or a related field
- 3+ years building and leading product marketing teams
- Mastery of the foundational product marketing skill set — positioning, messaging, segmentation, launches, and enablement
- A track record owning go-to-market for a product line or portfolio and delivering on business metrics (adoption, revenue, retention)
- Experience building, managing, and developing a high-performing team of managers and ICs
- Proven cross-functional leadership — you get Product, Sales, CS, and Marketing rowing toward shared GTM objectives and sales targets
- Strong analytical instincts — you size segments, read funnels, run experiments, and prove impact with data
- Excellent writing and storytelling — you turn a complex product into a story a busy operator immediately gets
- Comfort navigating complex, ambiguous, fast-growing environments where scope shifts across quarters
- B2B and/or B2C marketing experience
- This role is based in our San Francisco office location
- All of our office-based teams work onsite, five days a week
Desired Qualifications
- Have restaurant tech, fintech or embedded payments, POS, or marketplace experience
- Have marketed to SMBs and operators as well as enterprise and multi-unit buyers
- Have owned pricing and packaging for a product line
- Have launched products in new markets or across multiple geographies
- Have partnered with vertical GMs to define and execute go-to-market
- Hold an MBA
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