Product Marketing Director
Remote
Job Summary
Own positioning and messaging across Go Fish Digital's portfolio of products and services, including developing go-to-market plans for launches and strategic initiatives. Build the product marketing function by creating sales enablement materials like battle cards, case studies, and competitive insights while defining Ideal Customer Profiles through market research. Partner with product, content, creative, demand generation, and sales teams to ensure consistent messaging and translate technical capabilities into customer-focused value propositions. Conduct competitive research to identify differentiation opportunities and establish feedback loops to continuously improve go-to-market effectiveness. Measure initiative performance and recommend optimizations. This newly created role reports to the Chief Marketing Officer and partners directly with product and sales leadership at Agital.
Required Qualifications
- 10+ years of progressive marketing experience
- 5+ years in product marketing
- Expertise in product positioning, messaging, go-to-market strategy, and sales enablement
- Experience marketing technical products, platforms, or technology-enabled services
- Demonstrated success creating sales enablement programs that improve commercial effectiveness
- Strong understanding of customer segmentation, buyer personas, and Ideal Customer Profile development
- Experience working cross-functionally with product, sales, and marketing teams
- Exceptional communication, presentation, and storytelling skills
Desired Qualifications
- Experience in agency, digital marketing, SaaS, or technology-enabled services environments
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