Product Marketing Consultant
On-site · Austin, Texas, United States
Job Summary
Freelance Product Marketing Consultants are sought to join Right Side Up's talent collective, focusing on product positioning, go-to-market strategy, and sales enablement. Ideal candidates possess strong product marketing foundations and experience in B2B or B2C environments. Responsibilities include developing messaging, leading GTM strategies, creating marketing assets, and supporting demand generation initiatives. A collaborative mindset is essential for working with internal teams, alongside analytical and storytelling abilities. Successful consultants will thrive in varied projects ranging from product launches to system building for growth.
Required Qualifications
- Strong foundation in product marketing across B2B, B2C, or both
- Experience owning or contributing to GTM strategy and execution
- Ability to translate complex product concepts into clear, compelling messaging
- Comfort working cross-functionally with product, sales, and marketing stakeholders
- Analytical mindset with the ability to use insights to inform decisions
- Adaptability and comfort working across different industries, products, and team structures
- Strong communication and storytelling skills
Desired Qualifications
- Experience with one or more areas such as sales enablement, lifecycle marketing, webinars/events, or content strategy
- Experience working with early-stage startups or high-growth tech companies
- Familiarity with PLG (product-led growth) or sales-led motions
- Experience supporting both strategic planning and hands-on execution
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