Product Marketing Associate (TrulyInbox)
$800,000–$1,200,000 year
On-siteAhmedabad, Gujarat, India
Job Summary
Own and refine product positioning, messaging, and value propositions by translating technical features into clear customer benefits. Plan and execute feature launches, creating release notes, launch assets, and in-app communications while collaborating with Product and Customer Success teams to drive adoption. Develop customer-facing content including guides, blogs, case studies, and tutorials to improve onboarding and help customers achieve better deliverability outcomes. Manage product-related communication across social media and email channels, conduct customer interviews, and analyze competitors to identify opportunities for improved retention. Create sales collateral and battle cards to support the sales team with product education and competitive intelligence.
Required Qualifications
- 1–5 years of experience in Product Marketing, Growth Marketing, Content Marketing, or a related SaaS role
- Excellent written and verbal communication skills
- Strong content creation and storytelling abilities
- Experience managing product launches and customer communication
- Ability to understand technical products and simplify them for customers
- Analytical mindset with the ability to make data-driven decisions
- Familiarity with tools such as HubSpot, Google Analytics, Mixpanel, Canva, Figma, Notion, or similar platforms
Desired Qualifications
- Strong ownership and execution skills
- Customer-first mindset
- Curiosity and willingness to learn quickly
- Ability to thrive in a fast-paced startup environment
- Someone who enjoys building systems, processes, and content from scratch
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