Product Marketing and Enablement Specialist
On-siteCalgary, Alberta, Canada
Job Summary
Partner with Product, Analysts, and Commercial teams to develop deep understanding of Orennia's products, roadmap, and market differentiation. Translate complex product capabilities into clear, compelling positioning, messaging, and value propositions for target buyers. Identify growth opportunities across existing and adjacent markets, customer segments, use cases, and geographies, with a focus on North America and the UK. Conduct market and competitive research to uncover customer needs, industry trends, policy developments, and emerging opportunities. Develop and execute go-to-market strategies for new products, features, markets, and customer segments. Collaborate with Marketing to align messaging, campaigns, content, and product launch communications across channels. Create sales enablement resources, including playbooks, battlecards, pitch decks, talk tracks, objection-handling guides, and segment-specific materials. Analyze customer interactions, call insights, win/loss feedback, and competitive intelligence to continuously improve messaging and sales effectiveness. Lead product launch readiness initiatives by ensuring Sales, Customer Success, and Marketing teams are trained, informed, and equipped for successful market adoption. Support UK market expansion by developing localized positioning, sales tools, target account strategies, and market insights tailored to regional buyer needs and regulatory dynamics.
Required Qualifications
- 5+ years of experience across Product Marketing and Sales Enablement
- degree or diploma in business, marketing, or a related field
- ability to travel internationally to manage events abroad
- Canadian citizenship, Permanent Residency, or refugee status
Desired Qualifications
- demonstrated successes in launching and enabling new products
- driving revenue growth by identifying new market opportunities
- developing differentiated messaging and positioning
- translating market insights into effective go-to-market strategies
- strong interpersonal skills and collaboration
- highly organized with strong attention to detail
- experience using a variety of software platforms across the tech stack including CRM, call intelligence, marketing automation, survey tools, visual collaboration tools, design tools, and LLMs
- keen interest in the energy transition
- excitement about working in a fast-paced, scale-up environment and embracing change and ambiguity
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