Product Marketing Advisor
Hybrid · Bogotá, Bogota D.C., Colombia
Job Summary
Senior Product Marketing Advisor responsible for regional go-to-market strategy across LATAM, owning differentiated value propositions and ensuring successful commercial outcomes through collaboration with sales, product, strategy, and regional teams. Leads strategic and tactical product marketing activities across TransUnion’s solution portfolio, develops messaging and sales enablement materials, builds personas and ICPs for the regional market, conducts market and competitive analysis, and localizes global product marketing frameworks for the Latin American region. Drives launches, content creation (pitch decks, brochures, case studies, battlecards), and cross-functional alignment to resonate with buyers and support regional growth.
Required Qualifications
- 7+ years in B2B product marketing
- Senior Product Marketing/Marketing leadership
- experience in SaaS or information services
- regional go-to-market experience (LATAM)
- ability to develop messaging and content for buyers
- cross-functional collaboration experience
- -English business proficiency
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