Product Marketing & Adoption Senior Manager
$164,000–$246,000 year
On-siteMcLean, Virginia, United States
Job Summary
Lead product marketing efforts including positioning, messaging, value propositions, and engagement strategies tailored to internal stakeholders and external clients. Define and execute adoption, enablement, and change management strategies that drive successful product launches and sustained usage across Multifamily teams and industry participants. Partner with Product, Technology, Client Engagement, and Business leaders to ensure organizational and client readiness for new products. Develop client-facing and employee-facing communications, training, onboarding, and engagement programs that accelerate adoption and business value realization. Establish adoption metrics and value realization frameworks to measure product success and build a high-performing team across product marketing, change management, and adoption disciplines.
Required Qualifications
- 10+ years of experience in Product Marketing, Change Management, Digital Transformation, Product Operations, Program Management, or related disciplines
- Proven experience leading enterprise-scale product adoption, organizational change, or client-facing transformation initiatives
- Experience developing go-to-market, adoption, and value realization strategies that drive measurable business outcomes
- Strong understanding of product operating models and digital product delivery
- Experience leading cross-functional teams and influencing senior leaders in matrixed organizations
- Bachelor's degree in Business, Marketing, Communications, Organizational Development, Technology, or a related field
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