Product Manger, Growth - Lifecycle
$150,000–$180,000 year
On-siteSan Francisco, California, United States
Job Summary
Own the lifecycle strategy and roadmap for Cantina's owned channels, mapping journeys across onboarding, activation, continuation, retention, and resurrection. Lead the design, launch, and optimization of templates and journeys spanning email, push, and in-product messaging, including deep-linked landing and post-click experiences. Optimize the portfolio by improving message inventory, personalization, and frequency to drive activation and retention. Build an evidence-based user picture using product analytics, cohort analysis, and qualitative signals to identify friction points. Design and run experiments focused on retained activity and incremental value, partnering with Data to build instrumentation and dashboards. Collaborate with Engineering to ship campaigns end-to-end, defining the operating model for intake, QA, and quality standards. Set and communicate multi-quarter strategy to senior stakeholders, translating the portfolio into clear direction with data-backed tradeoffs.
Required Qualifications
- 6+ years in product management, growth, lifecycle/CRM, or retention
- ideally in a consumer mobile or AI product operating at scale
- Demonstrated ownership of lifecycle or engagement programs that moved a real business metric (activation, D30 retention, resurrection, or conversion), with the analysis to prove it
- Strong quantitative fluency
- comfortable writing your own SQL
- working in a BI/analytics tool (Mixpanel, Amplitude, Hex, Looker, or similar) to build funnels, cohorts, and retention curves without waiting on a queue
- Hands-on experience with a lifecycle/CRM platform (Braze, Iterable, Customer.io http://Customer.io, or similar)
- segmentation
- triggered canvases
- personalization
- deliverability
- Rigorous experimentation judgment
- understand holdouts
- incrementality
- sample sizing
- the difference between a delivery metric and a value metric
- Technical and product fluency across event and identity models
- APIs
- deep linking
- push/email infrastructure
- enough to design a system with Engineering
- Coding not required
- Excellent written communication
- cross-functional influence
- a track record of aligning senior stakeholders across Product, Engineering, Data, Design, and Marketing
- Craft-level instinct for messaging
- you can write the copy
- critique the journey
- tell when a notification is helpful versus annoying
Desired Qualifications
- Preferred: experience with AI/consumer-social products
- localization or multi-market lifecycle
- building lifecycle tooling or self-service platforms with Engineering
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