Product Manager (Product Adoption)
On-siteIstanbul, Istanbul, Turkey
Job Summary
Own the product adoption strategy and roadmap, making increasing feature adoption and engagement the core objective. Identify user drop-off points to improve onboarding, journeys, and flows, then drive key feature adoption through in-product experiences, nudges, and experiments. Design and run A/B tests to optimize activation, while analyzing cohorts and behavior data to inform decisions. Build and optimize engagement loops by collaborating with Growth, Design, Engineering, and Data teams to turn insights into measurable impact. Continuously experiment with gamification and mechanics to make Lucida AI a daily habit for millions of global users.
Required Qualifications
- 2+ years of experience in product management
- Strong experience with B2C mobile apps
- Deep understanding of product adoption, activation, engagement, and retention
- Hands-on experience with A/B testing, product analytics, and experimentation
- Experience with onboarding, gamification, growth loops, or habit-forming products
- Strong analytical mindset and ability to make decisions based on data and user behavior
- Strong understanding of consumer psychology and user behavior
- Highly experimental, curious, and results-oriented
- Fast execution and strong ownership
- Comfortable working in a high-growth startup environment
Desired Qualifications
- Experience with tools such as Amplitude, Mixpanel, Firebase, or similar is a plus
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