Product Manager
On-siteShanghai, Shanghai, China
Job Summary
Develop and execute integrated brand strategies to maximize the long-term value of established brands while continuously assessing market dynamics, policy changes, and competitive activities to identify growth opportunities. Monitor and interpret key healthcare policies, including Volume-Based Procurement (VBP) and DRG/DIP reforms, to develop corresponding commercial strategies that protect and expand brand performance. Build strategic partnerships with key opinion leaders and academic societies to generate customer insights and translate them into differentiated value propositions. Monitor key business indicators such as sales performance and market share to optimize brand strategy and maximize return on investment. Requires a Bachelor's degree in Medicine, Pharmacy, or Life Sciences with 3+ years of pharmaceutical marketing experience.
Required Qualifications
- Bachelor's degree or above in Medicine, Pharmacy, Life Sciences, Public Health, Business Administration, or related fields
- 3+ years of pharmaceutical marketing experience with proven success in brand lifecycle management
- Strong understanding of China's healthcare policy environment, including VBP, NRDL, DRG/DIP, hospital access, and reimbursement systems
- Demonstrated experience translating policy and market dynamics into effective commercial strategies
- Experience managing brands in highly competitive and rapidly evolving market environments
- Strong analytical capabilities in market research, customer insights, and competitive intelligence
- Excellent cross-functional collaboration and stakeholder management skills
- Adaptability
- Agile Methodology
- Animal Health Sales
- Brand Planning
- Business Planning
- Competitive Intelligence (CI)
- Competitive Strategies
- Creative Campaign Development
- Customer Engagement
- Engagement Strategies
- Industry Trend Analysis
- Interpersonal Relationships
- Market Analysis
- Market Dynamics
- Marketing Budget Management
- Marketing Data Analysis
- Marketing Strategy Implementation
- Market Research
- Partner Relationship Management (PRM)
- Pharmaceuticals Marketing
- Pricing Strategies
- Product Lifecycle Management (PLM)
- Product Management
- Project Management
- Valid Driving License
Desired Qualifications
- Experience in Anti-Infective, Antifungal, Infectious Diseases, Critical Care, or Specialty Care therapeutic areas
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