Product Manager(Monetization)
On-siteIstanbul, Istanbul, Turkey
Job Summary
Own Lucida AI's monetization strategy and roadmap by making increasing LTV the core product objective. Design and optimize pricing, paywalls, trials, subscription plans, and offers to identify opportunities for higher conversion, ARPU, and LTV. Launch and analyze A/B tests across the entire monetization funnel while continuously experimenting with pricing, packaging, discounts, and subscription mechanics. Analyze user behavior, cohorts, and revenue data to understand drivers of LTV and optimize the user journey for maximum revenue per acquired user. Collaborate with Growth, Marketing, Design, Engineering, and Data to turn insights into experiments and build a systematic experimentation engine. Prioritize new monetization opportunities based on expected LTV and revenue impact.
Required Qualifications
- 2+ years of experience in product management
- Strong experience with B2C mobile apps, ideally subscription products
- Deep understanding of LTV, ARPU, conversion, pricing, and subscription monetization
- Hands-on experience with paywalls, trials, pricing experiments, and subscription flows
- Proven experience designing and analyzing A/B tests
- Strong analytical mindset and ability to make product decisions based on data and experiments
- Strong understanding of consumer psychology and purchase behavior
- Highly experimental, analytical, and results-oriented
- Fast execution and strong ownership
- Comfortable working in a high-growth startup environment
Desired Qualifications
- Experience with tools such as RevenueCat, Amplitude, Mixpanel, Firebase, or similar is a plus
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