Product Manager - Marketing Technology & Acquisition
On-siteAustin, Texas, United States
Job Summary
Own the martech stack as a product, including CDP, tag management, consent and privacy tooling, and marketing automation, plus the integrations connecting them. Build self-serve tools for marketers to launch, configure, and personalize campaigns without engineering support. Own the tracking and conversion signal layer end to end, define the event taxonomy once, and own attribution and acquisition reporting with data and finance. Design and run experiments, identify opportunities, sequence A/B tests thoughtfully, and translate results into clear product decisions. Be the voice of the customer by running frequent interviews and digging into CSAT and NPS data to surface insights. Drive a data-informed roadmap, define success metrics tied to business outcomes, and translate insights into crisp requirements to partner with Engineering, Design, and Data. Establish a strong operating cadence with prioritization frameworks, stakeholder alignment, and performance tracking.
Required Qualifications
- 3+ years in product management, with meaningful time spent on martech, growth platform, or marketing-adjacent internal tools
- Hands-on knowledge of the stack: CDPs (Segment, mParticle), tag managers (GTM, Tealium), marketing automation (Braze, Iterable, Marketo), and paid platform integrations
- Deep understanding of digital measurement and where it breaks including cookie deprecation, iOS restrictions, consent management, server-side tracking, and the tradeoffs each one forces
- Strong analytical instincts. You're comfortable defining metrics, building measurement plans, and using data to tell a story. You can validate a data pipeline yourself rather than waiting on someone to check it for you
- Ability to work with Legal and Compliance on privacy requirements and treat them as design constraints rather than obstacles
- Customer empathy. You listen before you build. You have a track record of conducting customer research and translating what you hear into product decisions
- Design sensibility. You have a strong eye for good UX and can articulate why something works or doesn't. You hold a high bar for craft and know how to be a true partner to your UX counterpart
- End-to-end product experience. You've owned a product from concept through launch and iteration, ideally a consumer-facing digital product with a multi-step user journey
- Experimentation fluency. You know how to design a valid A/B test, interpret results without overclaiming, and build a testing cadence into your process
- Clear, confident communication. You write and speak with precision. You can translate complex strategies into clear narratives for any audience, from engineers to senior executives, and you know how to drive alignment across teams with different priorities
- High agency. You take ownership of hard problems and move forward without waiting for perfect information
- Collaborative spirit. You earn trust by doing great work and making people around you better. You're a genuine team player with design, engineering, and cross-functional partners
- Bachelor's degree in Business, Finance/Accounting, Computer Science, or a related field
Desired Qualifications
- Insurance or fintech experience. You understand regulated industries and the trust that comes with handling someone's most important financial decisions
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