Product Manager, AI Marketing
$120–$160,000 year
Remote
Job Summary
Develop and communicate a clear product vision and roadmap for an AI-powered marketing product serving campground and RV park operators. Define where the product recommends, acts, and where a person stays in the loop to design a review and control experience that builds operator trust. Spend real time with owners to understand their current marketing workflows, translate insights into engineering requirements, and conduct market research on industry trends and competitive landscapes. Partner with engineering, design, marketing, sales, and support teams to define product requirements, manage the backlog, and lead agile delivery cycles from ideation through launch. Shape third-party integrations and ensure seamless connection points with the existing Campspot platform and management software. Define KPIs to measure success for both operators and the company, iterating based on data-driven insights.
Required Qualifications
- 3+ years of product management experience
- Experience with AI-powered products
- A working understanding of what today's AI can and cannot be trusted to do
- Strong analytical skills and comfort with data-driven decision-making
- Customer-centric mindset
- Proven project management skills
- Exceptional communication and interpersonal skills
- Comfort with ambiguity
Desired Qualifications
- Hands-on experience with agentic or autonomous features
- Marketing or martech experience
- Practical familiarity with digital marketing channels
- Experience on a 0-to-1 product or major new product line
- SMB or vertical SaaS experience
- Experience in e-commerce, travel, booking, hospitality, or the outdoor industry
- Experience with platform or multi-product interoperability
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.