Product Manager (Advertising Effectiveness Measurement Area) - Rakuten Insight, Inc. (A&M)
On-siteTokyo, Tokyo, Japan
Job Summary
Lead product planning and business design for advertising effectiveness measurement by defining requirements to automate survey design and tabulation. Drive tool development, API integration, and execution process optimization in collaboration with internal teams and sales. Strengthen data utilization infrastructure by planning internal preparation and external data integration to expand survey capabilities. Design new survey methods and products using AI and behavioral logs to deliver unique value beyond brand lift indicators. Manage projects across sales, research, and development departments to evolve measurement standards and practical execution flows.
Required Qualifications
- Project management experience (experience managing progress and coordinating with stakeholders regardless of scale)
- Stakeholder coordination skills (experience building consensus with multiple departments and external partners)
- Experience participating in projects to improve business efficiency or customer value using data, APIs, and AI
- Document creation skills (experience creating documents that clearly show the purpose, issues, and proposals for both internal and external parties)
- Basic PC skills (beginner to intermediate level in Word, Excel, and PowerPoint)
- English Requirement: Yes
- TOEIC, TOEFL, IELTS, etc.
Desired Qualifications
- Experience in product planning and implementation in SaaS PdM (product manager) or BizOps, research/advertising tech companies
- Experience in supporting the implementation of web-based business tools and internal/customer systems, and in planning and promoting them
- Experience in understanding the basic structure and use of advertising effectiveness measurement and brand lift surveys
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