Product Management, Director, Mobile App Channel (Marketing Cloud)
$197,300–$313,700 year
HybridSeattle, Washington, United States
Job Summary
Set the direction for Salesforce Marketing Cloud's Mobile App channel by defining product vision, building roadmaps, and shipping features through push notifications, in-app messages, and mobile wallet passes. Partner externally with Apple and Google to unlock new capabilities, while leading AI strategy for mobile experiences across Salesforce. Work with engineering and data scientists to prioritize initiatives, measure performance, and drive adoption based on customer feedback. Stay ahead of market shifts in mobile OS, SDK updates, and privacy changes to maintain competitive advantage. This hybrid role in Seattle, WA, requires a Director with 5+ years in product management and fluency in technical concepts.
Required Qualifications
- 5+ years in product management
- at least 3 years leading other PM in a non-people leadership role
- understanding of the mobile device and OS landscape (iOS, Android, app store rules, platform changes)
- hands-on experience with mobile app product management and design including adoption and communication strategies — push notifications, in-app messaging, behavioral events, or mobile SDKs
- knowledge of how SDKs work inside branded mobile apps
- ability to talk fluently with technical partners
- experience working with external partners (like Apple, Google, or other platform providers) to shape product direction
- ability to explain complex technical ideas in simple terms to customers, executives, and cross-functional teams
- track record of shipping products that customers love
- fluency using Claude and other AI tools to create competitive analysis, rapid prototypes, requirements and documents
- ability to travel up to 25%, including internationally (release planning, customer engagements/events)
- a related technical degree
Desired Qualifications
- experience with mobile wallet (Apple Wallet, Google Wallet) or Live Activities
- experience in marketing technology, CRM, or customer engagement platforms
- understanding of behavioral event tracking and how it drives personalization
- experience building or managing products at a platform/ecosystem level (APIs, SDKs, developer tools)
- experience in a fast-moving enterprise SaaS environment
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