Product Insights Analyst
HybridLondon, England, United Kingdom
Job Summary
Define product data, analytics, and reporting requirements to enable data-informed product management. Partner with Product Managers to establish success measures, KPIs, and measurement frameworks for new capabilities. Own analytics requirements within Product Requirements Documents, including event tracking, instrumentation, and post-launch metrics. Collaborate with Engineering and Data teams to ensure accurate data implementation and validate analytics prior to release. Develop dashboards to monitor product health, customer behavior, and commercial outcomes like conversion and revenue. Analyze customer journeys and feature usage to identify optimization opportunities and influence roadmap prioritization.
Required Qualifications
- Experience in Product Analytics, Product Insights, Digital Analytics, Product Management or a similar analytical role within a technology or digital product organisation
- Strong analytical and problem-solving skills, with the ability to translate complex data into clear, actionable business insights and recommendations
- Demonstrable commercial awareness, with the ability to interpret product performance through both customer and commercial lenses and identify opportunities to improve business outcomes
- Experience defining product KPIs, success metrics and analytics requirements for digital products
- Experience writing requirements for product analytics, event tracking, instrumentation and reporting
- Strong understanding of customer behaviour analysis, product performance measurement, product lifecycle metrics and digital commerce
- Experience analysing digital product performance using metrics such as conversion, engagement, adoption, retention, utilisation and revenue
- Experience working closely with Product Managers, Engineering teams and Data specialists within Agile delivery environments
- Strong SQL skills and experience using business intelligence and visualisation tools such as Power BI, Tableau or Looker
Desired Qualifications
- Experience using digital product analytics platforms such as GA4, Amplitude, Mixpanel, Pendo or similar is highly desirable
- Familiarity with experimentation methodologies including A/B testing, hypothesis-driven product development and statistical analysis would be advantageous
- A naturally curious mindset, with a passion for understanding customer behaviour and uncovering opportunities to improve products and commercial performance
- Experience working in evolving environments and using initiative to create clarity, influence decisions and drive progress
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