Product Growth Hacker (Exchange)
On-site · Dallas, Texas, United States
Job Summary
Growth Marketing Hacker to lead the Exchange’s go-to-market strategy, lifecycle initiatives, and product positioning to drive global user growth and engagement. Collaborate with product managers and growth teams to align feature rollouts, define personas and tailored journeys, and create localized campaigns across in-app, email, web, social, and earned media. Analyze market trends, conduct user interviews and feedback loops, and translate findings into prioritized roadmap and messaging. Design lifecycle programs to boost activation, trading volume, and long-term retention, and measure impact with KPIs using GA4, Tableau, and Mixpanel. Remote work not stated; the role is based in Dallas, TX with a focus on cross-market execution and regulatory-aware growth in a fast-paced environment.
Required Qualifications
- 7+ years of experience in product marketing, ideally crypto or financial background
- Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably
- Excellent communication and copywriting skills; ability to simplify complex ideas and tell stories that convert
- Highly collaborative with cross-functional experience in fast-paced environments
- Analytical mindset with proficiency in marketing analytics and user research
- Experience in regulated industries or financial services is a plus
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