Product Growth & Experimentation Manager, User Lifecycle
$160,000–$180,000 year
HybridNew York City, New York, United States or New York, United States
Job Summary
Build and own MoneyLion's experimentation framework, including holdouts, CRO, and A/B testing across activation, monetization, retention, and expansion pillars. Own the decisioning and automation layer by orchestrating AID, Hightouch, and Iterable to power personalized engagement at scale. Independently lead high-impact, cross-functional initiatives while supervising AI agents and setting guardrails for automated workflows. Analyze user funnels, execute tests, and optimize journeys to maximize conversion and retention. Partner with lifecycle journey managers to design experiments proving decisioning lift and translate readouts into automation improvements. Champion a test-and-learn culture to drive data-first innovation and accelerate growth.
Required Qualifications
- 7+ years in growth marketing, product-led growth, marketing analytics, experimentation, or marketing automation / martech
- track record of driving measurable business outcomes
- Deep experimentation expertise - incrementality design, attribution, and the statistical rigor to interpret significance and guide decisions
- Hands-on experience with marketing automation / decisioning platforms (Iterable / Braze, Hightouch, AID, or similar)
- experience with a modern data stack (Snowflake, Amplitude, Segment)
- Proven ability to scale revenue and user base through lifecycle optimization and data-informed product enhancements
- Advanced experience with segmentation, cohort analysis, retention modeling, and lifetime value (LTV) frameworks
- Comfort operating AI / ML decisioning and supervising AI agents and automated workflows
- Location: NYC Office (Onsite 3 days per week)
Desired Qualifications
- Entrepreneurial mindset - thrives in ambiguity, operates with urgency, prioritizes impact over process, and pushes initiatives forward without waiting for perfect clarity
- Strong communicator able to distill complex data and measurement into clear, compelling stories for stakeholders and executives
- Operates with full ownership and accountability - takes initiative, removes blockers, and sees projects through from start to finish
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.