Product Director, Bladder Cancer Professional Promotion Marketing, Erda-iDRS
HybridHorsham, Pennsylvania, United States
Job Summary
Lead development of comprehensive marketing plans for Erda-iDRS in the Bladder Cancer disease state, including strategy, positioning, promotional campaigns, and messaging to drive launch success. Own the creation and optimization of promotional content and customer engagement tools, ensuring strong pull-through of key brand messages across all channels. Partner with Global Commercial Strategy, Sales, Medical Affairs, and Precision Medicine to develop assets, lead advisory boards, and manage professional agencies to execute HCP tactics. Coordinate promotional activities with sales leadership and deliver strategic content for field meetings while managing legal, medical, and regulatory approvals. Requires 7+ years of business experience, 5+ years in sales or marketing, and up to 20% travel.
Required Qualifications
- A minimum Bachelor's degree
- A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge
- A minimum 5 years' experience in Sales, Marketing, Managed Care Account Management, Pricing and/or related fields and/or experience in a qualified leadership development program
- Proven proficiencies in marketing, project management, and clear communication
- Ability to travel up to 20%, which may include overnight and weekend travel
Desired Qualifications
- MBA or advanced degree in related field
- People leadership experience
- Experience in oncology and/or Urology
- Previous sales experience
- Experience with product launch
- Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time
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