Product Director, Bladder Cancer Customer Journey & Omnichannel Marketing, Erda-iDRS
On-siteHorsham, Pennsylvania, United States
Job Summary
Develop comprehensive omnichannel marketing plans for Erda-iDRS in the Bladder Cancer disease state, leading strategy, engagement.ai, and portfolio synergies to drive brand message pull-through across non-customer-facing channels. Own the end-to-end HCP customer journey by identifying adoption barriers and designing interventions that accelerate patient identification, treatment initiation, and account activation. Lead analytics and market research to refine channel mix, content sequencing, and targeting while managing professional agency of record and coordinating with Sales, Medical Affairs, and Precision Medicine. Ensure tactical deployment aligns with legal, medical, and regulatory approvals.
Required Qualifications
- A minimum Bachelor's degree
- A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge
- A minimum 5 years' experience in Sales, Marketing, Managed Care Account Management, Pricing and/or related fields and/or experience in a qualified leadership development program
- Proven proficiencies in marketing, project management, and clear communication
- Ability to travel up to 20%, which may include overnight and weekend travel
Desired Qualifications
- MBA or advanced degree in related field
- People leadership experience
- Experience in oncology or urology
- Experience with product launch
- Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time
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