Product Design Lead
Hybrid · Yerevan, Yerevan, Armenia
Job Summary
Lead the design of Equiti’s shared product surfaces across web, iOS, and Android, including global navigation, home/dashboard, onboarding flows, and account/settings experiences. Own and evolve the design system, component libraries, token architecture, and interaction patterns. Define information architecture and navigation to connect CFDs, shares, gold, funds, and financial goals; optimize onboarding/KYC completion, funding, and first-trade conversion; craft home and dashboard experiences with balanced personalization and clarity. Collaborate with product managers, engineering, and regional teams to scale shared services; leverage quantitative and qualitative research to identify friction, prioritize improvements, and validate decisions on high-traffic surfaces. Champion accessibility, localization, and regulatory considerations across regions. Partner with the Design Systems team to govern and evolve the system, ensuring design-to-code fidelity and reducing drift. Drive adoption of the design system across feature teams through onboarding and usage guidelines; conduct audits of flows to systematize patterns. Participate in design reviews, mentor designers, and communicate updates and trade-offs to stakeholders. Strong systems thinking, information architecture, and multi-platform design expertise; comfort with quantitative funnels and qualitative research; English communication skills; portfolio showing end-to-end design impact in onboarding/navigation/design systems. Prefer fintech/trading experience and distributed teams.
Required Qualifications
- Bachelor’s degree in Interaction Design, HCI, Product Design, Graphic Design, or a related field (or equivalent practical experience)
- 7+ years of product design experience
- 3+ years focused on onboarding/navigation/home/settings or design systems at scale
- Advanced proficiency in Figma, including components, variants, auto-layout, variables, and prototyping
- Experience designing for multiple platforms including web (responsive), iOS, and Android
- Experience with user research and product analytics (A/B testing, funnel analysis, usability studies, session data)
- Excellent written and spoken English; ability to create clear specs and documentation
- Portfolio demonstrating onboarding, navigation, design system work, or other shared flows with measurable impact
- Preferred: fintech/trading platforms experience, design system scaling, token-based theming, Style Dictionary/Figma Tokens, motion design, distributed multicultural teams
- Strong information architecture and navigation pattern expertise
- WCAG 2.1 AA accessibility standards knowledge
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