Product Content Specialist
$4,500,000–$4,500,000 year
HybridIstanbul, Istanbul, Turkey
Job Summary
Own the in-product content experience across AI apps by keeping every surface alive with fresh drops that feel current, not recycled. Track social media, internet culture, emerging formats, and competitor products to spot opportunities before they peak, then turn trends and user insights into concepts, prompts, and production workflows that ship. Test generative models across image, video, audio, and text to find the right model for each job, balancing quality against real AI costs. Produce, test, iterate, and launch fast, then let performance data and user feedback decide what happens next. Build localized content for different markets and land timely drops for holidays, cultural moments, and viral trends. Design scalable, repeatable production pipelines with node-based and workflow-based AI systems. Work side by side with Product, Design, Growth, Marketing, and the AI team to keep content aligned with product strategy and business goals.
Required Qualifications
- Hands-on prompt engineering experience across image, video, audio, and text generation and a clear point of view on which model wins at which task
- A sharp visual eye: you can read composition, spot trend-driven aesthetics, and tell quality apart in AI-generated output
- Experience with node-based and workflow-based AI systems, comfortable working with databases, structured data, and content systems
- Basic video and image editing skills: CapCut, Premiere Pro, Figma, or whatever tool gets the cut done
- Genuine obsession with the generative AI ecosystem: model providers, research labs, and whatever launched last week. You try new tools the day they drop
- Cost awareness and a FinOps mindset: you weigh model choice, output volume, and quality against spend
- Creativity that holds up against data, user behavior, and business goals, with the ownership to carry an idea from concept to launch to iteration
- Proactive, self-directed, fast, focused, and responsive: comfortable working at a startup-style pace
- Excellent written communication skills in English
Desired Qualifications
- Bonus points for experience with AI-powered consumer apps, content operations or creative production, localization across markets, Mixpanel or similar analytics tools, and a portfolio of AI-generated work
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