Product Analyst

Build TV attribution models, integrate offline/online media spend with conversion data, and analyze incremental media impact, saturation effects, and A/B test results. Automate ingestion from media platforms and research providers using SQL and Python to create ETL pipelines. Develop executive and operational dashboards in Looker Studio, Tableau, or Power BI while standardizing marketing KPIs and translating data into clear narratives. Implement internal AI agents for automated reporting, campaign QA, and performance monitoring. This role focuses on marketing measurement, lightweight data engineering, and automation within the marketing team at a new bank in Mexico.