Principal Web Strategy & Digital Experience Lead
$105,000–$115,000 year
RemoteUnited States
Job Summary
Own end-to-end web strategy for major product, portfolio, and feature launches by defining vision, success metrics, and operating models. Translate customer behavior and performance data into recommendations for product roadmaps, positioning, and investment decisions. Serve as the strategy hub across content, design, engineering, analytics, and experimentation to create a unified, prioritized roadmap. Lead customer-journey and information-architecture decisions while championing accessible, high-performing experiences. Define and oversee A/B testing strategies, identify AI opportunities for personalization, and establish governance for AI-enabled initiatives. Partner with internal stakeholders and lead external agencies, vendors, and systems integrators to deliver outcome-based results. Guide global web experiences across multiple markets and languages, monitoring Core Web Vitals and conversion indicators. Influence senior leaders through data-backed recommendations to resolve competing priorities.
Required Qualifications
- 10+ years of experience in web strategy, digital product management, ecommerce, digital experience, or a related discipline
- Experience owning web strategy for complex consumer products, portfolios, or global digital experiences
- Deep understanding of information architecture, page strategy, customer journeys, funnels, attribution, and conversion
- Strong knowledge of web design principles, accessibility, usability, and Core Web Vitals
- Experience defining metrics and using behavioral or performance data to make roadmap decisions
- Demonstrated experience leading A/B and multivariate testing programs
- Proven ability to lead cross-functional initiatives across content, design, engineering, analytics, marketing, and commercial teams
- Experience influencing executives through concise, decision-oriented storytelling
- Experience managing creative, design, development, martech, or systems-integration partners
- Ability to develop outcome-based SOWs and manage vendors against performance expectations
- Working knowledge of AI applications in digital content, personalization, recommendations, or operational workflows
- Ability to work standard business hours aligned with the Pacific time zone
Desired Qualifications
- Experience supporting ecommerce or direct-to-consumer digital experiences
- Experience with global, multi-brand, multi-product, or multi-category consumer portfolios
- Experience managing web programs across numerous markets, languages, and locales
- Familiarity with right-to-left language requirements and global accessibility considerations
- Knowledge of SEO, AEO, structured data, and schema strategies
- Experience scaling content operations in an agile environment
- Experience piloting new approaches with agencies or systems integrators
- Familiarity with incentive models tied to vendor-delivered business outcomes
- Experience using AI to accelerate content creation, localization, personalization, or web operations
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