Principal Product Marketing Manager - Platform
$138,670–$217,910 year
HybridWaltham, Massachusetts, United States
Job Summary
Own the platform narrative for ZoomInfo's GTM Intelligence Platform and lead product marketing for highest-priority initiatives, developing positioning, messaging, and launch strategy. Build repeatable systems and AI-powered workflows that help Product Managers consistently produce high-quality messaging and release assets. Partner with Product Leadership on major launches and executive presentations, creating engaging launch videos and feature walkthroughs to simplify complex capabilities. Collaborate across Product, Marketing, Sales, Enablement, and Customer Success throughout the product lifecycle to inform go-to-market planning and enable partner execution.
Required Qualifications
- 7–10+ years of product marketing experience in B2B SaaS
- experience marketing platform, infrastructure, AI, or other technically complex software products
- Proven success developing positioning, messaging, launches, and go-to-market strategy for complex software products
- Strong understanding of AI, modern GTM technology, and SaaS
- demonstrated experience using AI (e.g., Claude Code) to improve how product marketing gets done
- Experience building repeatable frameworks, operating models, or AI-assisted workflows that improve the speed, quality, and scalability of product marketing
- Exceptional storytelling and communication skills
- ability to simplify complex technical concepts into compelling customer narratives
- Strong executive presence
- ability to influence senior stakeholders across Product, Engineering, Marketing, and GTM organizations
- A builder's mindset
- comfortable operating in ambiguity
- creating new approaches
- improving how teams work
- Curiosity
- sound judgment
- a bias toward experimentation
- passion for continuous learning and improvement
Desired Qualifications
- Bachelor's degree or above in Marketing, Business, or related field
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