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Dynatrace1 week ago

Principal Product Marketing Manager

$175,000–$215,000 year

Remote · Boston, Massachusetts, United States or California, United States

Type
Full Time
Level
Senior Level
Education
Bachelors Degree
Company size
Enterprise

Job Summary

Own the go-to-market strategy for Dynatrace AI Observability. Define the messaging, positioning, and content that differentiates the offering and resonates with technical and executive buyers. Lead product launches and GTM activities, build sales enablement materials, and conduct market research and competitive analysis to inform positioning. Serve as the subject-matter expert, present at industry events, and collaborate with analysts to reinforce leadership. Drive cross-functional coordination across product management, sales, and marketing, and leverage AI to scale messaging and marketing impact. Ensure high-quality content and messaging is stewarded for reuse across web, demand, content, AR, and sales channels, and track KPIs such as content consumption and sales-play effectiveness.

Required Qualifications

  • Bachelor’s degree in marketing, business, software engineering, or related field
  • 8+ years in product marketing or product management in B2B enterprise software
  • Based in Boston or California
  • Direct experience marketing or delivering AI solutions
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$175k – $215k / yr

Principal Product Marketing Manager · Dynatrace

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