Principal, Product Marketing
RemoteUnited Kingdom
Job Summary
Define and own the usage-led monetisation strategy for MyForterro.ai, establishing qualified usage signals that predict paid adoption and expansion. Design the free-to-paid value architecture, including paywall and upgrade logic, while developing structured expansion paths from platform access through to AI-enabled offerings. Partner with Deal Desk to ensure pricing discipline and protect monetisation integrity, specifying instrumentation requirements to track conversion and revenue impact. Monitor monetisation performance proactively, surfacing risks to scalability or pricing erosion, and enable Sales and Partners with clear upgrade narratives and expansion frameworks.
Required Qualifications
- 5–10+ years in Product Marketing or adjacent strategic GTM roles
- Proven experience converting usage into paid adoption and expansion
- Demonstrated involvement in pricing and packaging strategy
- Experience working in SaaS, cloud, or AI-enabled product environments
- Track record of operating in multi-product or portfolio-based organisations
Desired Qualifications
- ERP or vertical industrial software experience
- Exposure to tiered, usage-based, or gated monetisation models
- Experience operating in private equity-backed or performance-driven environments
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